ABOUT THE FOUNDER
Dany MawasReal-world experience for real builders.
Founder, The Fintech Foundry · Co-Founder & CEO, L7 Prime
Dany Mawas is the founder of The Fintech Foundry and Co-Founder & CEO of L7 Prime, a Sandton-based provider of white-label brokerage infrastructure, liquidity and payments. With 20 years building brokerages and fintechs, he helps founders launch and scale brokerages, prop firms, prediction markets and asset managers.
Working with founders and entrepreneurs worldwide.
A free 20-minute call with me, no obligation.
- 20 years
In fintech and trading industry
- Multiple markets
Africa, Europe, Middle East and Asia
- End-to-end experience
From operations to growth
- Helping founders
Turn ideas into scalable businesses
WHAT I DO TODAY
Two roles,
one focus: founders.
Founder
The Fintech Foundry
Founder-led programmes and 1-to-1 advisory for people launching brokerages, prop firms, prediction markets and asset managers. You leave with the framework and a launch-ready plan you own.
See the programmesCo-Founder & CEO
L7 Prime
A Sandton-based provider of white-label brokerage infrastructure, liquidity and payments, formerly Fortress Core. It is a separate company: if it is ever relevant to your launch, I’ll say so openly, and you’re under no obligation.
Visit L7 Prime (opens in a new tab)
MY JOURNEY
From the trading floor
to the boardroom.
I’ve worked on every side of the industry — client services, risk, sales, liquidity, onboarding, payments, marketing and SEO/AIO. This end-to-end experience gives me a practical understanding of what works, what doesn’t, and what it really takes to build and scale in regulated, high-stakes environments.
See my career timelineCAREER
Career timeline.
Co-Founder & CEO, L7 Prime
Fortress Core rebrands as L7, and continues as L7 Prime with the same leadership.
Co-Founder & CEO, Fortress Core
Co-founds a technology and liquidity provider for brokers and prop firms, starting in South Africa.
Chief Commercial Officer, Markets.com
Takes on the commercial lead for Markets.com while continuing as CEO of Finalto South Africa.
CEO, Finalto South Africa (Markets.com South Africa)
Leads the Finalto Group’s South African business.
Group Chief Commercial Officer, RaiseFX
Expands the brand across Africa, MENA and South-East Asia.
Regional Director, INFINOX
Builds INFINOX’s operation in Africa from scratch; from April 2022 also Global Head of Retention.
Managing Director, Africa & UK Sales, FXCM
Leads FXCM’s sales in South Africa from Johannesburg, adding the UK in November 2018.
FX Sales, then Head of Sales France, FXCM
Joins FXCM in Paris as an FX sales associate and becomes Head of Sales for France.
Dates are taken from public announcements and my LinkedIn profile (opens in a new tab).
FOUNDER PERSPECTIVE
Real experience.
Practical guidance.
I’ve spent 20 years on every side of the industry: client services, risk, sales, liquidity, onboarding, payments, marketing and SEO/AIO. I know how brokers, prop firms and fintechs really run, and exactly where they break. I’ve been through the situations most people never walk away from untouched, and come out the other side. That’s the experience I bring today.
Founder, The Fintech Foundry · Co-Founder & CEO, L7 Prime
- Multiple markets experience
- Proven frameworks
- Trusted network of partners
- Ongoing support
LET’S BUILD TOGETHER
Turn your experience
into a real business.
Start with a free 20-minute call. Tell me what you’re building and I’ll tell you honestly whether a programme fits.